Your domain, your branding — people won't even know you use Sellix.
Point a CNAME, upload a logo, set a colour.
Buyers see your brand on every page, in every email, on every receipt.
On the default plan you already get a clean pool sub-domain, your logo at the top of the storefront, and your support email in the header. The full whitelabel layer goes one step further: a custom domain via CNAME, your own SMTP for transactional email, and a storefront without any "Powered by Sellix" attribution.
If the receipt comes from [email protected] your shop reads as a side-gig hosted on a SaaS. If it comes from [email protected] the same buyer trusts you with the next order without thinking about it. Whitelabel is what makes a shop look like a real business instead of a profile on a platform.